What’s right about fairness creams?
Words have such power. If only whitening or fairness creams were called brightening, illuminating or de-pigmenting, we would understand their true value. Because they are called fairness creams we are:
- Creating the need to be fair
- Promoting a lie because your complexion cannot be changed
But social activism on the internet isn’t my style so I will swiftly move on. Let’s understand why cosmetics that claim to bestow ‘fairness’ must be used by most women.
The number one concern for Indian women is pigmentation. Regular use of a fairness or whitening products (without harmful add-ons like hydroquinone or bleach) prevents the formation of dark patches on the skin. Fairness cream don’t make you fairer, instead they lighten pigmentation making the complexion overall brighter. Whitening products are quite the rage in Japan and Korea where women are known for their crystal clear complexions. But don’t just buy any fairness product. Pick one with ingredients that are effective and safe such as vitamin C, niacinamide (vitamin b12), kojic acid and licorice.
Another little factoid about fairness creams: My father was in the army and as an infantry man he was posted in Siachin glacier. Do you know what the dermatologist would prescribe to the jawaans to prevent snow burns on the skin? Fair & Lovely! Now this was many decades back and I’m sure the formula has changed, but it’s interesting to know that something that’s advertised as a to-be bride’s essential was at one time used by army jawaans to protect their skin.
Anyway, here are my favourites:
– Peter Thomas Roth Un-Wrinkle Illuminator
– Obagi Nu Derm Clear
– Clarins Bright Plus Intensive Brightening Smoothing Serum
– Shiseido White Lucent Brightening Protective Emulsion SPF 15
-Olay Natural White Light Instant Glowing Fairness
On another note, this spoof on a fairness cream really cracked me up: